Techniques for Internship Reflective Essay Samples Only the Pros Know About

Techniques for Internship Reflective Essay Samples Only the Pros Know About Seeing as reflective essays usually cover the most crucial facets of your life, the topic needs to be simple to work out. Wisdom is acquired through reflection of someone's experience in addition to of the surroundings. Relationships are frequently associated with the strongest emotions. The secret is to make your essay actually reflective and the secret to achieving that is to place your own personality within it. A reflective essay may take various formats based on the audience. Self reflective essay do not demand much research as with other kind of research. You can discover a business reflective essay on the website. An introduction ought to be a concise description or background story about the subject under discussion. Be aware that samples may be used for your reference needs only. Our samples with reference lists will help you locate the suitable info in an ocean of sources. Using Interns hip Reflective Essay Samples Essay outline for college plays an important function. To explain to you how an internship can assist you, I would like to share Mithu's story alongside you. Making an essay isn't an easy job. Reflection essays aren't only a school exercise. When writing a reflective essay, there are a number of things you ought to avoid. If your teacher asked you to earn a reflective essay, if you believe it's really hard to do, our writing tips will be quite useful for you. The introduction should draw the reader to the remainder of the essay. It should be attractive to attract the reader towards the body of your essay. Ideas, Formulas and Shortcuts for Internship Reflective Essay Samples State in a manner that individuals can actually relate and understand where you're coming from and how you came up with the particular reflection you have written. 3 REFLECTIVE ESSAY FRIENDSHIP Not many teenagers have a very best friend, preferring to be connected with a m assive number of individuals. You may easily depend on us to find essay help as we have a tendency to assist and guide the students with the assistance of our professional experts. Many students don't understand the significance of reflective essay and for that reason cannot compose a reflective paper template that's clear to examiners. Here's What I Know About Internship Reflective Essay Samples To produce a superb reflective essay, you must understand how to bring out a smooth flow of your work. Obviously, you will require an adequate plan to come up with your paper. A reflective paper is about relating a present situation with some previous events. As a consequence, papers appear to get no purpose or direction. Don't forget that you need to never plagiarize any reflective essay sample that you encounter! Essay outlines shows you that even if you're not an expert writer, you're still able to make a great essay. In case you haven't ever written a reflective essay, you w ant to understand what it is and what it ought to be about. Now, which you already understand what's a reflective essay you should figure out the way to compose a reflective essay. How you begin your essay is the determiner of whether you're likely to develop a wonderful essay or not. Now you have a notion of the way to write this kind of essay, below are some reflective essay to provide you with ideas. Even if you're taught how to compose the reflective essay, you might not be in a position to get a relevant and intriguing topic. As you are writing a reflective essay, you will need to focus on your private evaluation of the topic. Internship Reflective Essay Samples - What Is It? A reflective essay could be academic in the aspect a student could be requested to compose a lesson learnt in class and reflect its application in actual life. Writing all types of paper demands patience, time, and very good skills. The thesis should consist of information regarding your experience and its effect on later life. Sure, you don't always have enough time or the skill to compose a terrific reflective essay. Internship Reflective Essay Samples and Internship Reflec tive Essay Samples - The Perfect Combination If you've got to earn reflection essay, at the beginning you must pick an intriguing topic to earn readers interested and involved in your part of work. You may also opt to portray the intriguing portion of your story in the introduction on a light note in order for the reader can be attracted to find more information regarding the story within the body. Your reader is going to know that you're coming to the conclusion of your essay. Your readers will be intrigued by it, and you'll give them a fantastic reason to follow you get through the remainder of the essay. Who Else Wants to Learn About Internship Reflective Essay Samples? Write down everything you could use as the framework of your upcoming essay. Informative essay examples may be used for references. With essay outline, essays will protect against writer to get off topic or jumping from 1 argument to some other argument that doesn't relate with what it is that you're discu ssing. Moreover, in the majority of instances, application essays are a sort of personal reflective essay also.

Middle School to High School Transition

The middle school years are a time of transition for tweens in many ways. There are obvious social, physical, and emotional changes happening with 6th to 8th graders. However, middle school also serves the purpose of preparing students for more challenging academics  and greater personal responsibility in high school. For public school students (and their parents), the expectations in the first year of middle school can be an abrupt and demanding change. Instead of teachers communicating with parents about assignments and due dates, they communicate directly with students and expect them to be responsible for meeting deadlines and completing tasks. There is nothing wrong with that, and it’s part of preparing students for  the middle school to high school transition, but it can be stressful for students and parents alike. Tales abound  of late-night scrambling to complete a forgotten project that makes up a high percentage of a student’s grade. As homeschooling parents, we don’t have to institute such abrupt changes, but it is wise to use the middle school years to prepare our students for high school.   1. Transition from Guided Learning to Independent Learning One of the biggest transitions during middle school is preparing students to assume responsibility for their own educations. It’s during this time that parents should adjust their role from teacher to facilitator and allow homeschooled tweens and teens to take charge of their school day. While it is important that teens begin to transition to self-directed learners, it’s also vital to remember that they still need guidance. It’s important that parents remain active, involved facilitators during the middle school and high school years. Some ways you can do that include: Schedule regular meetings to hold your student accountable for completing assignments. During the middle school years, plan to schedule daily meetings with your tween or teen, transitioning to weekly meetings by 8th or 9th grade. During the meeting, help your student plan her schedule for the week. Help her break down weekly assignments into manageable daily tasks and plan for completion of long-term projects. A daily meeting also provides an opportunity to make sure that your student is completing and comprehending all of her assignments.  Tweens and teens are sometimes guilty of pushing challenging concepts aside instead of asking for help. This practice often results in stressed,  overwhelmed students who don’t know where to begin to catch up. Read ahead. Read (or skim) ahead of your student in his textbooks or assigned reading. (You may want to use audio books, abridged versions, or study guides.) Reading ahead helps you keep abreast of what your student is learning so that youre prepared if he needs you to explain difficult concepts. It also helps you to ask the right questions to be sure that he is reading and comprehending the material. Offer guidance. Your middle school student is learning to take responsibility for his work. That means he still needs your direction. He may need you to make suggestions about writing topics or research projects. It could be helpful for you to edit his writing or offer advice on how to set up his science experiment. You may need to write out the first few bibliography cards as examples or help him come up with a strong topic sentence. Model the behavior you expect from your student as you transition to expecting him to complete the projects independently. 2. Help Your Student Improve Study Skills Middle school is an excellent time to help your student develop or hone her independent study skills. Encourage her to start with a study skills self-assessment to identify areas of strengths and weaknesses. Then, work on improving the weak areas. For many homeschooled students, one weak area will be note-taking skills. Your middle schooler can practice by taking notes during: Religious servicesCo-op classesRead-aloud timeDVD or computer-based lessonsDocumentariesIndependent reading Middle school students should also begin using a student planner to keep track of their own assignments. They can fill in their planner during your daily or weekly meetings. Help your students get in the habit of including a daily study time in their planners. Their minds need time to process all that they’ve learned each day. During their  study time, students should do things like: Read over their notes to ensure that what they wrote down makes senseLook over the headings and subheadings in their textbooks to recap the day’s lessonPractice spelling or vocabulary words  Ã¢â‚¬â€œ illustrating words or writing them in different colors can be helpfulMake their own flashcards to help them remember important facts and detailsRead over any highlighted textRead text, notes, or vocabulary words aloud 3. Involve Your Teen or Tween in Curriculum Choices As your student enters the teen years, begin engaging her in the curriculum selection process if you haven’t been doing so already. By the middle school years, students start to develop a sense of how they learn best. Some students prefer books with large text and colorful illustrations. Others learn better through audio books and video-based instruction. Even if you’re not willing to hand over the selection process to your middle school student entirely, take her input into consideration. Remember that one of the goals of homeschooling is to teach our children how to learn. Part of that process is helping them discover how they learn best. The middle school years also provide the perfect opportunity to test potential curriculum.  When you find yourself in the position of needing to modify or  change curriculum  in high school, its hard not to feel as though youve wasted an entire semester or longer. Instead, give potential high school curriculum a test-run in middle school. You can try the middle school version of the curriculum or use the high school version in 8th grade. If it is a good fit, you can put in on your childs high school transcript since high school level coursework completed in 8th grade counts toward high school credit hours. If it turns out that the curriculum isnt a good fit for, you can shop around and choose something more appropriate for high school without feeling as though youve lost ground. 4. Strengthen Weaknesses Because the middle school years are a time of transition, they naturally offer the opportunity to catch up on any areas in which a student is behind where you’d like him to be and strengthen areas of weakness. This could be the time to seek out treatment or learn the best modifications and accommodations for learning challenges such as dysgraphia or dyslexia. If your student still struggles with automatic recall of math facts, practice them until she can recall them effortlessly. If he struggles with getting his thoughts on paper, look for creative ways to encourage writing and ways to make writing relevant to your student. Focus on improving any areas of weakness that youve identified, but dont make that the total of your school day. Continue to provide plenty of opportunities for your student to shine in his areas of strength. 5. Begin Thinking Ahead Use 6th and 7th grades to observe your student. Start exploring his extracurricular interests, talents, and activities⠁  Ã¢â‚¬â€like drama, debate, or yearbook⠁  Ã¢â‚¬â€so that you can tailor his high school years to his skills and natural aptitudes. If he’s interested in sports, check to see what is available in your homeschool community. Often middle school is when kids move begin playing on their school’s sports teams rather than recreation leagues. Consequently, it’s a prime time for the formation of homeschool teams. Middle school sports teams for homeschoolers  are often instructional and try-outs are not as stringent as high school teams, so it’s a good time for those new to the sport to get involved. Most colleges and umbrella schools will accept some high school level courses, such as algebra or biology,  taken in 8th grade for high school credit. If you have a student who is ready for a bit more challenging coursework, taking one or two high school credit courses in middle school is an excellent opportunity to get a head start on high school. Make the most of the middle school years by using them to create a smooth transition from the teacher-directed elementary school years and the self-directed high school years.

The Middle Passage - 1035 Words

The introduction of international trade throughout the continent provided the Americas with goods once thought unattainable. Different trade routes began to stem from the original triangle route. All of these routes had one goal; to transport the goods in high demand in the most time and cost efficient way. The different branches were trading systems between the America’s, Europe, and Africa. Through these routes, captains traded goods and services such as slaves, sugar, tobacco, cotton, textiles, and many other manufactured goods. One history changing route was the Middle Passage. The course of this route was used to transport kidnapped Africans so they could be enslaved in the Americas. Within a three hundred year period, it is†¦show more content†¦Slaves were forced to survive in the bowels of the ship with contaminated water and foreign, non-beneficial food. As the ship rocked, so did the â€Å"cargo† of slaves. Zamba Xembola, a prince turned captive slave, recounts his encounter as an onlooker to the slave transportation by saying, â€Å"The poor slaves below†¦were mostly thrown to the side, where they lay heaped on top of each other†¦fifteen of [the slaves] were smothered† (Document D). Made helpless because of their chains, slaves would begin to roll and pile on top of one another after large storms or waves rocked the boat. Many of these events resulted in the suffocation of those on the bottom of the piles, for they would not be relieved from their positions for many hours after the crew made their rounds, and righted all the piles. On top of this, poor ventilation compounded the problems of a slave struggling to breathe. Olaudah Equiano describes the conditions in the tween decks by commenting, â€Å"[the air was] unfit for respiration, from a variety of loathsome smells and brought on a sickness among the slaves† (Document E). Because of the close quarters in the tween decks, diseases spread quickly, oft en plaguing entire rows at one time. Both the dead and living slaves coexisted in the tween decks, with the rotting bodies of passed slaves transferring many diseases before being found, often times, several days after the originalShow MoreRelatedThe Middle Passage Essay1219 Words   |  5 PagesThe Middle Passage (or Trans-Atlantic Slave Trade) was a voyage that took slaves from Africa to the Americas via tightly packed ships. The trade started around the early 1500s, and by 1654 about 8,000-10,000 slaves were being imported from Africa to the Americas every year. This number continued to grow, and by 1750 that figure had climbed to about 60,000-70,000 slaves a year. Because of the lack of necessary documents, it is hard to tell the exact number of Africans taken from their homeland. ButRead MoreMiddle Passage By Charles Johnson909 Words   |  4 Pages The book Middle Passage by Charles Johnson tells a story about the triangular slave trade which took place early in America s history. This book was written with such close attention to detail that it gave the reader a sense of what life was like on board a slave boat. Johnson s writing style included many different techniques including the use of varying structure, imagery and language. All of these devices helped create a very successful story about slavery. This book tells the story aboutRead MoreThe Middle Passage And The Transatlantic Slave Trade1594 Words   |  7 Pages Anderson Professor Gray History 1301-155 June 22, 15 The Middle Passage During history there has been plenty of slave trade in different countries. They have traded different ethnicities, and each had a different means of use for these people. What is intriguing is how they commuted these people and how this process has impacted their descendants. 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Waking up every day, living in tribes, and doing daily duties were the most common day for Africans. Until, the middle passage emerged, also known as the Slave Trade. Africans were taken through a devastating ride through history in the making. Africans were kidnapped out of nowhere by the â€Å"white men†. The British, the Europeans, the Caucasian all took part of this â€Å"middle passage era†. Africans were taken two by two, and singled file up the docks of the slave ships. Frozen in shock could

Marketing Analysis of Vinegar in Hengshun Company free essay sample

Zhejiang University City College 51 Huzhou Road 1 December 2011 Professor Min He Teacher of Consumer Behavior 51 Huzhou Road Dear Professor He Attached is the report you requested on 1 December analyzing the marketing situation of XIANGFEI vinegar in HENGSHUN Company. The report mainly includes market analysis, market strategy, SWOT analysis and recommendations of XIANGFEI Vinegar in HENGSHUN Company. Recommendations are made that, if implemented as soon as possible, should make it better. Preparing the report has been challenging and most worthwhile. HENGSHUN Company registered capital is 127. 15 million Yuan. Stock price is $7. 1 per share. New total share capital is 127. 15 million shares. Annual sales are more than 1. 1 billion. By August 2011, the companys total assets are 3. 28 billion. What’s more, HENGSHUN become the first listed company in 2001, and this company developed much faster than before. From the selected information, its product sales grew over 20% between July and August in 2011, and the estimated growth rate of this year will more than 25%. In 2009, the operating income of HENGSHUN Company is 1. 74 billion Yuan, and the growth is over 68. 09%; the company earned 40,440,000 in the same period, and doubled compared to prior to listing performance. The company is committed to extending modern new spices and vinegar products research. At the same time, relying on the century brand, the company has implemented Trans regional development at Chongqing, Shanxi, Anhui, Jiangsu and other places, where established the condiment production base. At present, HENGSHUN Vinegar has been developed from a traditional sauce vinegar manufacturer into the largest and most modern vinegar production enterprises. The company mainly produces vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment, deferred compound condiments, vinegar manufacture and sale of health products . And the companys new product development in line is based on the dominant market, orienting to consumer demand and the purpose is to improve the level of consumer health. The company also did the market segmentation and established development direction . It adheres to the customer first and implementing tracking services to speed up the popularization and application. What’s more, by the use of 4Ps analysis, it is easy to explain the present circumstance of HENGSHUN Company. So did the SWOT analysis. Then, making an advertisement video is for the aim to propagate the brand awareness of HENGSHUN Company. Recommendations have been made that, if implemented, should give HENGSHUN Company a better market plan and strategies. These include: build its own famous brand with the authority of government; using the statues of stars and experts, ask them to endorse the products of HENGSHUN Company; setting a goal as green brand. . 0 INTRODUCTION 1. 1 Authorisation Professor Min He, teacher of class CB, requested this report on 1 December 2011 1. 2 Aim of Report The purpose of this report is to provide an report of the marketing analysis of XIANGFEI Vinegar in HENGSHUN Company. It aims to suggest recommendations to promote the XIANGFEI Vinegar in a better way. 1. 3 Scope The report will introduce the background of HENGSHUN Company and the XIANGFEI Vineg ar. And the next is analyzing the competitors to HENGSHUN Company, such as DONGHU vinegar Company and SHUITA Company. Also the following is to describe the market segment. Next, the positioning strategy and promotional mix and how they will be applied in the marketing will be mentioned. Finally, the advertisement plan and some recommendations for this vinegar will be demonstrated. 2. 0 BACKGROUND 2. 1 Company Background First comes the financial condition:The registered capital of HENGSHUN Company is 127. 15 million Yuan. Its stock price is $7. 1 per share. Annual sales are more than 1. 1 billion. By August 2011, the companys total assets are 3. 28 billion. Then following are the general managerial skills. The company is committed to extending modern new spices and vinegar products research. At the same time, relying on the century brand, the company has implemented Trans regional development at Chongqing, Shanxi, Anhui, Jiangsu and other places, where established the condiment production base. Based on the inheritance of ancient brewing techniques, the company boldly introduced modern high- tech and advanced management experience and invested in the new city of Dantu in HENGSHUN industrial park . Following is the production capabilities. At present, HENGSHUN Vinegar has been developed from a traditional sauce vinegar manufacturer into the largest and most modern vinegar production enterprises. The company mainly product vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment ,deferred compound condiments, vinegar manufacture and sale of health products . Its investment involves biological health, real estate, packaging industry and commerce retail. At last follows something about its reputation. Jiangsu HENGSHUN Vinegar Industry Company was founded in 1840, the DAOGUANG of the Qing Dynasty as old China business. HENGSHUN product has won international gold medal for 5 times, also 3 times for national quality award, the national geographical indication products and the brand name product in China. 2. 2 Consumer Background According to our investigation, its current consumer is mainly housewives, and the potential consumers maybe are the husbands and the aged. As a condiment, housewives are the main consumers who usually do the cooking in the family. Since it is a kind of fruit vinegar, it has a lot of functions to prevent diseases and keep healthy. It can restrain and reduce the formation of the aging oxide in human body, so as to achieve anti-aging and make skin smooth. Another function: Promote the bodys metabolism, remove fatigue, relieving alcoholism, lose weight clear bowel. Another function: Softening vessels, reducing blood fat and cholesterol. This is suitable for the aged. A specific questionnaire has been designed to understand the needs of the customers. Then depending on the research, it is lear to decide marketing contents. 2. 3 Competitor Background According to lan Gordon (2002): ‘a company should look two ways—at the individual customers it has chosen and the specific competitors it intends to beat. As to HENGSHUN, Vinegar business in Shanxi province is the biggest competitor. The old vinegar in Shanxi already has a more than 1000 years history. And among the four famous vinegar companies, it still i s in the top. As the news reported, Shanxi old vinegar has occupied 10% of the marketing. DONGHU Vinegar Company is a major sale company of the Shanxi old vinegar group co. td. Because of the high brand awareness, DONGHU has become the main and strong competitor of HENGSHUN. But also because of being as the place of origin, DONGHU was treated as a going-down company, so it give more chances for HENGSHUN to reaching its goal. According to the news on the economics of Shanxi Daily, due to the depressiveness in the vinegar marketing, the shares of sale will not increase rapidly, but with the promotion of consumption, HENGSHUN has a high possibility to raise their sale occupation relying on its high brand awareness. (Shanxi vinegar: fighting for honor. http://www. aynews. com. cn/sxjjrb/122745. html) 4. Condition Background Firstly, the economic condition will be analyzed. In recent years, Chinese economic strength becomes stronger and peoples living level improves, so people began to p ursue the high-quality life. Of course, the average price of HENGSHUN’s vinegar is higher than competitors’, but the taste and quality is better than others. Because Chinese persons’ financial burden released, people prefer to use better vinegar which is more health and tasty. HENGSHUN became the first listed company in 2001, and this company developed very fast. Product sales grew over 20% between July and August in 2011, and the estimated growth rate of this year will more than 25%. HENGSHUN Company invested in real estate development, which brought their profit and challenge. Then is the political condition Zhenjiang HENGSHUN’s vinegar brewing techniques has been protected and appreciated by Chinese government. According to China’s State Council announced in 2006, Zhenjiang HENGSHUN’s vinegar brewing techniques has been included in the first batch of national intangible cultural heritage, which s the food industry in Jiangsu Province, and it is also the only selected traditional craftsmanship. As for the culture condition, HENGSHUN’s vinegar is a famous and outstanding brand of Zhenjiang vinegar. HENGSHUN Company carries forward Chinese traditional food culture and revives national industry. In the same time, HENGSHUN absorbs the advanced science and technology to promote industrial updating. 3. 0 ANALYSIS 3. 1 SWOT Analysis SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in business venture. In involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. ( Xing 2009,p. 50) 1. Strength: HENGSHUN Company is a listed company. It has a higher awareness of its brand, and because of its stocks, more and more people will pay attention to its trend of development. 2. Weakness: Because of its creation date, it is much later than the vinegar business in Shanxi Province. So many the aged prefer the long-history brand, such as DONGHU Company, SHUITA Company. And the price is higher than others, so some working class people would not choose this kind of vinegar. 3. Opportunity: As the development of IT and media, HENGSHUN will be known by more and more people. And, due to its use of high-technology, high and new quality of vinegar will be produced, like fruit vinegar, seafood vinegar. As Roininen, K (2001) points out, attitude scale that purely concentrate on its taste, and health in the food choices, 4. Threats: DONGHU Company has reproduced a new kind of vinegar. And lots of new vinegar company has founded recently. HENGSHUN will face more powerful company in the near future. And also because the instability of the stock markets, HENGSHUN’ stocks are in a embarrassed circumstance. 3. 2 4Ps Analysis As Kotler, P (2009, p. 48) points out, the marketing mix consists of everything the firms can do to influence the demand for its product. The many possibilities can be collected into four groups of variable known as the 4 Ps: product, price, place and promotion. And the 4Ps analysis is often used in the firm promotion period. As Glowa, T (2001) points out, understanding how consumers make complex choices is a critical component of market strategy. 1. Product: XIANGFEI vinegar is something like apple vinegar. Both of them are all used for the health or beauty reasons. As Garber, L Starr, RG (2003, pp3-15) points out, the most important apple vinegar attributes for consumers are its taste and odour. So XIANGFEI vinegar in HENGSHUN Company just focuses on these two aspects. HENGSHUN Company is committed to extending modern new spices and vinegar products research. Based on the inheritance of ancient brewing techniques, the company boldly introduced modern high tech and advanced management experience. The company mainly product vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment ,deferred compound condiments, vinegar manufacture and sale of health products. Its investment involves biological health, real estate, packaging industry and commerce retail. 2. Price: As far as we know, the vinegar prices of HENGSHUN Company are commonly acceptable. But in contrast to the other small brands, its price is a little higher. Especially, the XIANGFEI vinegar is much more expensive than others, due to its function in health protection and beauty. 3. Place: HENGSHUN Company was founded in Jiangsu Province, so its loyal consumers concentrate on the southern areas. Another reason is the northern people much more delighted with the old vinegar in Shanxi Province. According to Don Hutson (2008): ‘As a salesperson, understand that the concept of place is complex. ’ So as for the sale area, it is an obvious significant problem waiting HENGSHUN to solve it. 4. Promotion: In terms of promotion, using a brief video is to do the advertisement for HENGSHUN Company. This video was separated into three parts. First is focusing on the function of health care. It can restrain and reduce the formation of the aging oxide in human body, so as to achieve anti-aging and make skin smooth. Second is to stress another function: Promote the bodys metabolism, remove fatigue, relieving alcoholism, lose weight clear bowel. Lastly, the function of softening vessels, reducing blood fat and cholesterol have been mentioned. 4. 0 PLAN AND RECOMMENDATIONS 4. Marketing Plan Firstly, HENGSHUN Company should pay more attention on the product strategies. Develop the new technologies, as to the aspects of treatment, beauty, health, in order to change the vinegar image which is in consumers’ minds. As to the HENGSHUN’ image, it is also waiting to be changed. Second is the value pricing method, at the low level market with a low price but high quality produc ts and services which is under the condition of reducing costs without sacrificing the quality. HENGSHUN should control its price at a acceptable range, so as to keep the loyal consumers. And this also can improve its brand loyalty. Thirdly, the company can do the promotion by carrying out all kinds of lectures to make consumers know the functions much better. And next is the sales strategies, nowadays, HENGSHUN must make full use of supermarkets. It must be sure that the products of HENGSHUN should be put at the conspicuous place. So it can attract more people and propagate its brand. 4. 2 Recommendations 1. Build its own famous brand with the authority of government. In the powerful government-decided society, the honor delivered by the government will give the sense of reliable. Relying on this, HENGSHUN Company can achieve much more than present. 2. Using the statues of stars and experts, ask them to endorse the products of HENGSHUN Company. It usually can work in a short time. 3. Setting a goal as green brand. Focus on the function of health and environment protection. Produce the new kind of vinegar so as to follow the trend of the modern society. 5. 0 CONCLUSIONS After analyzing all these aspects, the background of HENGSHUN Company has been know, included the financial condition, general managerial skills, production capabilities, reputation, and marketing skills. Then by using the 4Ps, its marketing circumstance in this environment has been investigated. Also relying on the SWOT analysis, it is helpful to discover the strengths, weaknesses, opportunity, and the threats which HENGSHUN Company will be faced in the near future. And at last, relying on a video, it is a useful skill to attract consumers. What’s more, some market plans and recommendations have been given to HENGSHUN Company for their better development. List of References Hawkins, Mothersbaugh, and Best , 2009, Consumer Behavior: Building Marketing strategy, 10th edition, china machine press, pp. 57 Philip Kotler Gary Armstrong , 2009, Principles of Marketing, 11th edition, Qinghua press, pp. 48 YQ Xing, 2009, Management ,2nd edition, High Education press, pp 48 Shanxi vinegar fighting for honor. ,viewed in 1 December, 2011, http://www. daynews. com. cn/sxjjrb/122745. html Hutson,D 2008 Sell value, not price, Acanthus Publishing, Boston Garber, Lawrence Starr, RG (2003), M easuring consumer response to food products, Food Quality and Preference, vol. 14, pp3-15 Lan, G 2002, Competitor targeting, J. Wiley Sons, Etobicoke Glowa, T (2001), Understanding how consumers make complex choices, http://www. glowa. ca/Understanding_consumer_behaviour. pdf Finance and economics, viewed in 3 December, 2011, http://finance. sina. com. cn/realstock/company/sh600305/nc. shtml Roininen, K (2001), Evaluation of food choice behavior: development and validation of health and taste attitude scales, Academic Dissertation, University of Helsinki, Department of Food Technology, http://ethesis. helsinki. fi/julkaisut/maa/elint/vk/roininen/evaluati. pdf